This is the most important Shopware automated email. Every store needs a Shopware order confirmation email. It confirms the order to the customer. It also gives your team a record of each sale.

Here is the exact flow setup. Follow these steps in Settings → Flow Builder.

• ✦Usecheckout.order.placedas the trigger. This is the correct Shopware order confirmation email event. Do not useorder.placed— that event does not exist in Shopware 6 and the flow will never fire.
• ✦In the send email action, pick the templateorder_confirmation_mail. This template ships with Shopware by default. You can edit it inSettings → Email templatesto match your brand.
• ✦Set priority to 100. This makes the confirm email run first. A higher number means higher priority in the Shopware Flow Builder email queue.
• ✦After saving, place a test order on your staging store. Go toSettings → Email templates → Log. Your order confirm email should appear within 30 seconds.

A Shopware email flow for shipping fires when the delivery status changes to “shipped”. Your warehouse team changes this in the order detail screen. Shopware then sends the email on its own.

This Shopware transactional email keeps every customer informed. It reduces support tickets about order status. Set it up once and it works for every order.

• ✦The trigger event isorder_delivery.state_entered.shipped. This is a state-change event. It only fires when the delivery status changes to “shipped” exactly. Changing to “partially shipped” fires a different event.
• ✦The templateorder_delivery_shipped_mailships with Shopware. It includes the order number, delivery address, and line items. Edit it to add a tracking link field if your carrier provides one.
• ✦Do not set this flow to the same priority as Flow 1. Use 90. This prevents any execution order conflicts when both flows run near the same time on a busy store.
• ✦Test by changing a test order’s delivery status to “shipped” in the admin. Check the mail log within 30 seconds. The Shopware transactional email should appear in the log right away.

Abandoned cart emails are not native to Shopware 6. There is no built-in cart.abandoned event. You need a plugin to fire this event. Once the plugin is installed, the Shopware email flow setup is the same as any other flow.

Good plugins for this include: Abandoned Cart by Frosh, or similar plugins from the Shopware Store. Each one adds a scheduler that checks for carts inactive for a set time. It then fires a custom event.

• ✦Always add a rule check before the email action. Check that the customer has a valid email address. Guest carts without an email should be skipped. Otherwise the action fails and logs an error for every anonymous cart.
• ✦Create a custom email template for this flow. Do not reuse the order confirm template. The abandoned cart email has a different purpose. It needs a clear call to action and a link back to the cart.
• ✦Set the plugin’s delay to at least 1 hour. Sending a cart reminder 5 minutes after inactivity feels pushy. 1 to 3 hours is a better window for most stores.
• ✦Test the flow by adding items to a cart on a test account. Then wait for the plugin’s timer to fire. Check the mail log. If nothing appears, check the plugin settings first. The event may not be active yet.

A welcome Shopware automated email builds trust from the start. It confirms the account was created. It can also include a first-order discount code or a link to your help centre.

This flow is simple to set up. But it has one common trap for B2B stores — the event name is different.

• ✦B2C stores usecustomer.register. This fires on every new account. For B2B stores where customers must be approved, usebusiness_events.customer_group_registration_acceptedinstead. That event fires only after an admin approves the account.
• ✦The templatecustomer_register_mailships with Shopware. Edit it to add your welcome message, brand colours, and any first-order incentive. Keep the email short. One clear message works better than a long one.
• ✦For multi-language stores, duplicate the template for each language. Assign each language version to the correct sales channel. A missing translation means the customer gets no welcome email — or gets one in the wrong language.
• ✦Add a customer tag in the same flow. Tag new customers asnew-customer. You can use this tag in future flows to send onboarding emails or targeted offers. It costs nothing to add and is very useful later.