Shopware VAT configuration is one of those areas where a wrong setting does not produce an immediate error. The store runs. Customers check out. And somewhere in the background, you are charging the wrong tax rate to buyers in Austria, showing VAT-inclusive prices to German B2B buyers, or applying 19% [...]

Black Friday is the highest-stakes day your Shopware store will face all year. Traffic spikes 5x to 20x above your daily average within minutes of your campaign going live. Most Shopware stores are never tested at that scale. They find out their limits on the day itself — when a [...]

Wrong Shopware Google Analytics data costs real money. Bad Shopware GA4 tracking leads to bad budget decisions. You make budget decisions on bad numbers. Campaigns look better or worse than they are. Purchase data shows half the real revenue — or double. Most Shopware Google Analytics issues come from one [...]

A Shopware automated email needs three things to work. First, the right trigger event. Then a valid email template. Finally, a running queue worker. Miss any one and no email goes out. But Shopware does not warn you when a flow fails silently. The flow looks active. The event fires. [...]

Setting up a Shopware automated email takes three things. It needs three things to work. First, you need the right trigger event. Then a valid email template. Finally, a running queue worker. Miss any one of these and no email goes out. So this guide sets up four Shopware Flow [...]

Any Shopware Vue.js 3 plugin built before 2023 may break in Shopware 6.5. That is when Shopware shipped Vue.js 3. It replaced Vue.js 2 with Vue.js 3 across the entire admin panel. But Vue 3 is not backwards-compatible with Vue 2. Several APIs were removed. The rendering model also changed. [...]

One of the most important requirements for B2B and wholesale eCommerce businesses is showing different prices to different customers. A long-term wholesale buyer expects better rates than a first-time retail visitor. A VIP client has negotiated contract pricing. A reseller group operates under a completely different margin structure. Shopware 6 [...]

Shopware 6 runs on PHP-FPM. Every API request spins up a PHP worker, opens a database connection, runs DAL queries, and returns JSON. This applies to the Store API, Admin API, and custom endpoints alike. At 10 concurrent requests this pipeline is fast. At 200 concurrent requests it hits three [...]

Shopware stock management breaks in two ways. Either Shopware shows more stock than you have. Or it shows stock when you have none left. Both lead to overselling. Shopware overselling means customers order items that are not in your warehouse. You cancel the order or delay the shipment. The customer [...]

Every Shopware store page goes through PHP and the database by default. Each request takes 1,000 to 2,000ms. That is slow. Under heavy traffic, it gets worse. Shopware Varnish cache fixes this. Varnish sits in front of your web server. It stores rendered HTML pages in memory. When the next [...]